Dr. Robert Cialdini is Regents Professor Emeritus of Psychology and Marketing at Arizona State University and CEO of his own company that provides influence training worldwide. This is the book to read after reading Scott Adam's 2017 book Win Bigly: Persuasion in a World Where Facts Don't Matter (recommended in a post back in June) Cialdini is the master persuader that Adams calls "godzilla" in his book. If you want to understand how everyone from politicians to marketing executives to special interest groups to sales people are messing with your mind every day, this is the book to read. You won't be happy with what you learn, especially if you like to think you are not susceptible to influence, but you will be better prepared to deal with the real world.Wednesday, August 1, 2018
Recommended: Influence - The Psychology of Persuasion
Dr. Robert Cialdini is Regents Professor Emeritus of Psychology and Marketing at Arizona State University and CEO of his own company that provides influence training worldwide. This is the book to read after reading Scott Adam's 2017 book Win Bigly: Persuasion in a World Where Facts Don't Matter (recommended in a post back in June) Cialdini is the master persuader that Adams calls "godzilla" in his book. If you want to understand how everyone from politicians to marketing executives to special interest groups to sales people are messing with your mind every day, this is the book to read. You won't be happy with what you learn, especially if you like to think you are not susceptible to influence, but you will be better prepared to deal with the real world.
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