I listed (previous post) Dr. Cialdini’s 2009 book Influence: The Psychology of
Persuasion as the book to read after Scott Adam’s 2017 book Win
Bigly: Persuasion in a World Where Facts Don’t Matter. This then is the
book (published 2016) to read after reading Influence. It deals with “setting the table”, or
preparing people psychologically to accept an influential message to follow. This
whole field of persuasion is terribly important, because these methods are
being used on us all the time, with increasing sophistication, to sell us
products and policies and ideas that we ought to know better than to accept.
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